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Marketing isn’t simply an important part of your business success – it is the business. Everything else in the business depends upon marketing.
Without Marketing, many businesses would fail to exist. You could have the most amazing product or service, but if no one knows it exists or understands the value, you won’t make a single sale. It’s important that you use marketing to promote your business, brand and offerings. Without it, how will you make those sales.
The term “marketing” covers a lot of different activities – all associated with selling your company’s products and services. Let LeadSquared’s experienced marketing team help you to build and execute your marketing campaigns.
Without a good marketing strategy all your sales efforts will come to naught. A good marketing strategy helps you to identify your customers, look at the best ways to segment them and tailor messaging that speaks to them. It also helps you understand your consumers’ needs and how to position your product or service to those needs. With a good strategy, it is possible to implement the most effective marketing methods and becomes your blueprint of how and where to roll out your marketing efforts.
So now that you have a strategy, you need to think about the messaging. That’s where advertising comes in. Advertising is literally the process of getting the word out about your product or service. This involves creating a campaign that aligns with the wants and needs of your current and prospective audience. A great advertising campaign uses a mixture of media to best generate excitement for a product. Which, generally is the tricky bit. Our team has decades of experience in putting together targeted, creative advertising campaigns. Speak to us about how we can help you.
Yes, it is important to have a good marketing strategy and to regularly advertise your products or services to the right customer segment, but you cannot bore your customers and potential customers into buying your brand.
A well thought out and creative concept elevates your advertising campaigns above your competitors. Our team of creatives have global brand experience and will tailor just the right campaign for your brand.
We like to think of copywriting as word smithing. The art of knowing what to say and just how to say it. A well-crafted sentence or intelligently written product description can become your silent salesman. So whether you’re looking for someone to write your website copy, brochure descriptions or corporate profile, allow our team of experienced to write you some bespoke words.
Alright, so now you have the strategy, the creative campaign and copy (also called text by some) that will bring grown men to tears, but now you have to put it all together. That’s where the designers and art directors come in. Layout and design are an integral part of the marketing process, clean, slick design makes your company look professional and prestigious.
So whether you need a logo designed, a brochure laid out or an ad campaign executed, our creative team is standing by to help you design whatever you need be it for print or digital environments.
We can design the following and more:
- Corporate Identities
- Social media posts
- Digital ads
- Display stands
So, now that you have all the strategy and creative stitched up where are you going to drive all this amazing traffic that you’ve generated with your award-winning advertising campaign? Your website of course. Oh, you don’t have one. Problem.
A website acts as a platform for your messaging and shapes the online perception of your business in a way that your social media channels cannot provide. The platform allows you to position yourself in the market to get the exact type of customers you’re looking for and most importantly creates a platform for you to capture data. Data is the new currency and without it you are toast.
Speak to us about building, improving and maintaining your website.
So does video scare you? In the past, video production was reserved for large companies with big budgets. You needed deep pockets and a huge team to pull off even the most basic of videos. Today it’s different and creating quality online video content is accessible and should be essential to your content strategy. Statistics tell us that people prefer video to text 3 to 1. In other words, they don’t like to read. YouTube is the fastest growing channel with 5 billion videos viewed every day. Mind-blowing we know. Let us show you how we can create videos for you, quickly, cost-effectively and targeted.
Our Creative Team
Our creative team is a unique multi-faceted marketing consultancy with a nucleus of senior, highly experienced strategic and creative business partners that have the capacity to drive, manage and execute a total marketing solution for clients of any size.
Our core focus is to identify, strategise and execute advertising and marketing solutions across any given marketing and communications platforms on your behalf that address your core business challenges and deliver results.
We work both on a project-by-project basis or on monthly retainer. It really depends on what you need. The bottom line is, why carry the overhead of a mediocre in-house team, when you can outsource to a team with over 100 years of combined global advertising and marketing experience?