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End-to-end Marketing Automation Software

Make meaningful prospect conversations a standard across all channels.


Marketing Automation Brochure

Enabling 1000+ businesses to sell faster

Six months after adopting LeadSquared, our renewal ratio increased by 10%, new lead acquisition increased by 35%.

After using LeadSquared, our sales conversion rates have improved drastically due to better insights.

We have already saved 6 months’ worth of development cost and effort. Our call centre efficiency has increased by 60%.

What you can achieve with next-gen marketing automation

Build lasting relationships & increase your ROI by better understanding your prospects

Capture leads

Make lead leakage a thing of the past by using landing pages, connectors, APIs and more

Understand intent

Know your leads better than they know themselves with 360-degree user profile, behaviour, activity + social tracking

Spot signals

Don’t miss out on a user’s intent to buy thanks to tracking and trigger engagement actions

Visualise user journeys

Guide user behaviour + engagement flows by building the journey for them

Encourage action

Send relevant content to users to encourage sales actions

Trigger engagement

Enjoy conversations with customers and leads across all channels and devices

Measure performance

Get insights on the success of different lead sources, engagement campaigns, user journeys and more

Trigger reengagement

Wish you could enhance your customer lifetime value or reactivate dead leads? You can by identifying cross-sell signals and launching trigger campaigns

Connect your systems

One interface that combines all your marketing, lead capture, management, engagement and conversion activities

Build your prospects’ journey and create the communication workflow

If you can imagine it, you can build it. Easily sketch out your prospects’ conversion journeys

Communicate effectively with your prospects & customers

On the channels of their choice – text, WhatsApp, email, call, self-service portals, social and more

Track and analyse each move your prospects make

Track every action your prospects take and every conversation they have with your team – the web pages they view, the campaigns they interact with (email, text, social or PPC), the phone conversations they have with your teams and everything else in between. You can see this entire journey in a clean, timestamped view.

Segment your lists intelligently for targeted communication

Segment your leads based on their demographic profiles, activities, interests, the products they’re interested in, or any other variables important to you. Trigger highly relevant and personalised offers and communication campaigns. You can also perform custom list actions, like sending all the leads in one list to a call centre application.

Trigger omni-channel communication

Be everywhere where your prospects are by building trigger-based prospect communication workflows in LeadSquared. You can reach them on the channel of their choice – email, text messages, WhatsApp, phone calls or self-service portals based on their activities, queries or when you choose to.

Create responsive landing pages in minutes

Enjoy our visual builder & dozens of ready-to-use templates based on your industry and campaign type. Publish secure landing pages on your own domain. Start capturing leads from all your channels (PPC ads, social media, your website and more), and set up auto-responders to keep the leads engaged until your agents can call them.

Create beautiful emails that optimise on all devices

Create visually stunning emails without any design or coding skills. Drag and drop different email elements like images, content, buttons onto the canvas and start editing. Make it personal by customising every aspect of your email campaigns to get higher opens, clicks, and responses. Deliver them at the time you choose to.

Increase retention using recurring event communication

Automatially engage prospects and customers during recurring events, like subscription/policy renewal reminders, important tips before the exam dates for students, appointment reminders. Even something as simple as automating birthday wishes can go a long way in helping retention.

Communicate on self-service customer portals

In addition to regular communication channels – email, text, WhatsApp, social media, phone calls, etc. you can trigger automated, relevant, targeted communication on self-service customer portals as well. LeadSquared’s customer portal integrates with the rest of the system seamlessly, providing an exceptional customer experience.

Effortless integrations

Integrate LeadSquared with popular marketing and sales apps that you are already using. Automate lead capture from different sources (chat, landing page tools, 3rd party apps etc.), and sync data with your CRM applications. Full Zapier integration helps you create any Zaps you might need.

If you aren’t using LeadSquared…you are paying too much for marketing automation!

“As someone who has used HubSpot, Marketo, Act-On and more, LeadSquared has all of the necessary functionalities at a fraction of the cost. We have a 10% reduction in bounce rate for emails now and our drip campaigns have resulted in 50% quicker movement of sales prospects through the funnel!”

Robert Evans

Marketing Manager, VIKTRE Career LLC

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