Marketing Automation Software Awards 2020

The Best 20 Solutions on Crozdesk

Quick Facts


4.5/5 (47)


Marketing Automation Software


CRM, SMS Marketing, Lead Management


Trial/premium, from R899/month




Startups, SMEs, Enterprises


Web AppiOS, Android



What is Leadsquared?

“LeadSquared is a Marketing Automation and Lead Conversion platform.”

Leadsquared scored 90/100 in the Marketing Automation category. This is based on user satisfaction (91/100), press buzz (41/100), recent user trends (rising), and other relevant information on Leadsquared gathered from around the web.

This Marketing Automation Software awards list was published by the software comparison portal It features the best 20 products in 2020 as determined by the unbiased, category-specific Crozscore ranking methodology. This takes into account a product’s relevance to the Marketing Automation category and can differ from the product’s universal Crozscore. The Crozscore is fixed as of the time of publication, however other scores and data have last been updated on April 24, 2020. It also features breakdowns of the user satisfaction scores of each product, the market presence scores of each vendor and the buzz score. You can find more information and a methodology overview of how these scores are derived on Crozdesk.

Software vendors in the Champions segment offer well-rounded, strong and popular solutions with substantial market share. They are often the ones that other vendors look up to and measure themselves against.

What is the Crozscore?

The Crozscore algorithm is a fully automated predictive scoring algorithm, using artificial intelligence and machine learning techniques. It analyses large amounts of both quantitative and qualitative data to estimate performance, user satisfaction and maturity of software solutions and compares this to their competitors – all in one simple metric, on a scale of 0-100.

The purpose of the Crozscore is to improve the quality of software rankings, by taking into account the likelihood that a software solution ends up getting picked by new software buyers.

The Crozscore is category-agnostic and is calculated by comparing a product to its closest competitors and target markets. Crozdesk also has a category-specific adaptation, called the “Relevancy-Score”, which drives a product’s ranking in the secondary categories it is listed in. For instance, an accounting solution with great payroll functionality might be a better fit for someone looking for a payroll product than a mediocre payroll software solution.

What is the purpose of the Crozscore?

Ranking software can be incredibly complex. Should the product with the most sophisticated functionality be on top? The product with the happiest customers? Maybe the solution with the largest market share? Should an analyst decide which is best? Should the crowd decide?

Our approach to solving this conundrum has always been to rank products based on their likelihood of being the “best fit” for the software buyers browsing our site. To estimate this “fit”, the Crozscore looks at a wide range of metrics and adapts based on what data is available on each product in a given category or industry vertical. For instance, if we have hundreds of credible user reviews on a product, this factor will be given more weight than if there are only a few – but we always try to look at as many relevant and reliable factors as possible.

This way, we can make sure our rankings are not only relevant to our audience but also very hard to manipulate by vendors or their competitors.

What does the Crozscore mean?

As with any fully automated algorithm, the Crozscore isn’t perfect. For new products or products with limited data availability, the Crozscore extrapolates the “fit” based on what information is available. Rather than not ranking these products at all (like most other platforms), we try to be as predictive as we can. We benchmark available data against other relevant players to predictively fill the gaps.

This means, however, that there are fluctuations over time and the scoring needs to be taken with a grain of salt. The Crozscore is great to gain a quick overview of a software market and figure out which products could be a good fit for your business. It does not mean that a software solution with a lower score is necessarily “worse” than one with a higher score. It rather represents an objective view of a product’s overall performance across a spectrum of different factors, as predicted by an unbiased machine.

What are the key Crozscore components?

User Reviews and Satisfaction

The user reviews and satisfaction data included in the Crozscore is aggregated from a range of sources. It includes Crozdesk reviews and reviews from select external sources. The purpose of this is to gather insight into how software users feel about the solutions they are using. The weighted review average and the number of reviews a solution possesses are the largest and most important factors in the calculation of the Crozscore if sufficient review data is available. Generally, newer reviews are more important than older ones. Additionally, lengthier and more detailed reviews from credible users will also carry more weight than their shorter and “spammier” counterparts.

Buzz Score

The buzz score serves as an indicator of how popular a particular software solution is. This includes estimated user numbers, market share, overall popularity, press mentions and other similar factors. The purpose of this is to estimate the mass-appeal, traction and, by extension, the likelihood of leading to a conversion of a new software buyer.

Relative Recent Interest

The relative recent interest component is generated through monitoring recent online traffic, trends and social mentions. The change in this factor is measured over a 3 month period to determine whether a solution is gaining or losing in overall popularity.

This component is similar to the buzz score, but measures the relative change to the status-quo rather than the absolute value. For instance, a new CRM solution with incredible traction, growing its user base at triple-digit percentages every year, would get a boost through this factor even if it still has very little market share as compared to larger market leaders.

Other Factors

A range of additional factors, including functionality, social, user satisfaction and traction metrics are taken into account in the scoring process in some verticals. We continuously test and improve upon our ranking algorithms and data sources to make sure they are as relevant and fair as possible.

What constitutes a “good” Crozscore?

This depends on the category or industry vertical. It’s generally best to compare Crozscores among competitors in the same category.

Generally speaking, in very competitive categories a “good” Crozscore is in the range of 70 or higher. As such, most Crozdesk Market Radars only feature software solutions that fall into this range. There are, however, a few exceptions across niche markets that do not have a high enough volume to allow for effective predictive comparison.

Software solutions boasting a score of over 80 can be considered as very effective at solving a given pain point in the market, whereas those with a score of over 90 are generally the category “Champions”, boasting both great user satisfaction and a sizeable market share.

Leadsquared Review

Editors’ Review by the Marketing Automation Software Review Team

LeadSquared Benefits

LeadSquared comes with more features and capabilities than the majority of leading marketing and sales automation software solutions available today. That platform combines a number of tools to facilitate the marketing automation, lead conversion, and CRM processes. This incorporates lead capture solutions like responsive landing pages to maximize web traffic, to website widgets for improved lead generation through existing website traffic.

With a highly advanced and seamless capture technology, LeadSquared allows businesses and organizations to capture leads from different sources in a more efficient and practical way. Moreover, the customizable lead scoring feature allows users to configure their lead stages and lead scores according to their preference and strategy. With this tool, you can map out lead activities and set respective scores.

Lead capture and marketing activity automation

LeadSquared allows you to capture leads from all sources in an automated process. From lead sources like online ads and blogs to emails and lead generation websites, the lead acquisition process is fully automated and highly efficient.

Additionally, the software solution also automates marketing activities. With this solution, users will be able to engage prospects through SMS messages, emails, drip marketing campaigns, and more. The system also helps you keep track of activities through all touchpoints such as blogs, emails, online ads, phone calls, and website. You can also segment your lead list based on lead scores, behaviour, geography, and more.

Accelerated sales and API access

LeadSquared allows users to accelerate the sales process by providing them with the ability to prioritize sale-ready leads with lead quality and lead engagement scoring. The platform automates lead assignment within the sales team by effectively pre-defining distribution rules and conditions. Users can set tasks and reminders so customer interaction can be handled with ease. And with the LeadSquared mobile app, you will be able to keep an eye on everything, especially the sales information, anytime and anywhere.

Conversion Prediction

Automagically tells you which leads are likely to convert

Spots conversion attributes

Spots all attributes from historical data to identify the factors that impact customer acquisition

Machine learns

The system learns and builds a prediction model from historical data by picking lead attributes that impact outcomes

Predicts conversion chance

New leads are fed into the model to predict the conversion chance as high, medium or low

LeadSquared Pricing

LeadSquared offers different pricing for the marketing automation solution and the sales and mobile CRM solutions. Each of the two main solutions has three pricing plans for you to choose from. Check the packages below and see which suits your organization best.

Marketing Automation Plans:

LeadSquared Module Pricing

* Contacts are enterprise level contacts, and not user level counts

Sales & Mobile CRM Plans:

All packages from both solutions come with a risk-free, no credit card required 15-day free trial. You may visit the LeadSquared official website for more information about the software solutions and their pricing.


LeadSquared is a well-designed and highly efficient marketing automation software solution that covers much more than just the marketing automation component. With its tools and functionalities, LeadSquared also carries lead conversion and CRM solutions all in a single platform. There is a lot that you can do with this software solution that you won’t find in most of the leading platforms in the market. If you’re looking for a marketing automation solution, consider trying LeadSquared.

Create your free LeadSquared account

15 day risk-free trial. No credit card required



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Office:  010 595 3571

Office:  010 595 3571

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