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Help companies turn interactions into lasting relationships. Our products will help you and your customers, deliver better marketing results and sell more, every day.

Recognized as a high-performing sales execution & marketing platform by


LeadSquared entered into the South African market at an interesting time in history where the world was locked down due to the deadly Corona virus. This situation presents may opportunities and threats for the new business. Where others see problems LeadSquared see’s opportunities and chooses to leverage off this situation to help save and better position the businesses for increase sales performance in South Africa and Africa.

New opportunities

You have probably heard of solutions like Salesforce, HubSpot, Microsoft Dynamics etc and may also be partners for some of the SaaS solutions mentioned above. They all great products but super expensive.

We are operating in times where we need to be in a position to find solutions to our client’s business challenges and at the same time find ways to achieve their desired results within the budget they have.

We don’t want you to ever be in that position where you say to yourself, “If I had only known…..” and so we are taking this opportunity to introduce you to LeadSquared.

LeadSquared is a Lead Management, Sales Execution CRM and Marketing Automation solution all available in one super simple to use platform. The difference is that local businesses no longer have to contend with USD exchange rates to implement Sales & Marketing Automation in their businesses.

We have seen first-hand how the COVID-19 crisis has devastated businesses around the world for months now. It has forced companies to evolve, adapt and re-evaluate their strategies and thrive.

The shift to digital

Similar to what we have seen in the B2C environment, the importance of digital channels for B2B companies has grown significantly in the past few years but has radically accelerated since the COVID-19 crisis started. Business Leaders now rate digital channels twice as important now and this is showing no sign of slowing down.

Most companies were forced to look to conserve cash and as such developer tools, cloud infrastructure, sales and marketing software spend were reduced.

Companies had to deal with new ways of selling (no face-to-face and remotely) and in a lot of cases selling with much smaller teams, coupled with buyer’s budgets constricted.

Looking at the verticals that have performed well during the COVID-19 crisis thus far, we have seen growth in the Tech, BFSI, Media, Insurance, Retail, Ecommerce, Education, EdTech, Food & Bev, Gaming, Government, Healthcare, Utilities, Telecom where there has been a negative growth in the Travel, Retail, Automotive and Hospitality verticals.

Companies who have been impacted by declining customer traffic and reduced sales revenues went back to SaaS vendors to renegotiate existing contracts more aggressively, request discounts and find ways to make short-term savings to manoeuvre their way through the crisis.

Our Growth Plans

At the end of 2020, we raised $32 Million in Series B funding led by Mumbai-based private equity firm Gaja Capital, along with participation from existing investors Stakeboat Capital and serial entrepreneur Jyoti Bansal.


Integrations with LeadSquared

LeadSquared integrates with core business systems to give users insights they can act upon so if you have implemented Salesforce, that’s great because we can work with that.


Automate your marketing strategies with Salesforce integration

Salesforce Intergation

Our Partner Program

What works best for you?

referral partner

Referral Partner

Monetise and add value to existing relationships and new leads by referring LeadSquared’s world-class solutions
system integrator partner

System Integration Partner

Go beyond sales and implementation, and deepen engagements by converting industry insights into new offerings built on LeadSquared
alliance partner

Alliance Partner

Combine forces with LeadSquared through easy integration and open APIs to offer greater value to customers
consulting partner

Consulting Partner

Partner with LeadSquared to fulfil your client’s vision of sales automation and transformation programs

Why should you join our partner program?

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Enhance your product offering by joining forces with LeadSquared, a proven and highly-adopted product
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Build a new revenue stream through sales, services and referrals
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Easy and transparent operations all the way through
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Convert your deep industry insights to build new offerings for clients
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Dedicated partner support ecosystem with sales collaterals, enablement, training and certification
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Easy integration with our exhaustive API availability


LeadSquared Customer

Our Team backing you in Africa


Nilesh Patel – Global Chief Executive Officer

Nilesh is focused on helping businesses in high velocity, high volume sales to improve their sales execution and increase sales efficiencies. He is on a mission to build LeadSquared as software partner of choice for sales execution for businesses, and he firmly believes that an awesome product and great customer service are both central to making that happen. He brings his decade long experience in sales and marketing to the team. Previously, Nilesh was the founder of Proteans, a recognized leader in software product development services space. He helped build the company from scratch to 350 people strong serving over 100 ISVs world-wide, before it was acquired by Symphony Teleca Corporation in 2010. Post-acquisition, Nilesh served as Vice-President of inside sales at Symphony before he decided to start LeadSquared. Nilesh has a degree in engineering from Delhi University, and before founding Proteans spent four years in IBM with their microprocessor test tools division.

Prashant Singh

Prashant Singh – Chief Operating Officer

Prashant is co-founder and Chief Operating Officer of LeadSquared. He heads all post-sales Customer Centric operations and is responsible for business retention, growth and expansion. Prior to LeadSquared, Prashant was co-founder of Proteans, and he served as the COO. Post Symphony Teleca acquiring Proteans, he served as Vice President and P & L head for business unit of Energy, Healthcare and Media verticals. Prashant is alumnus of IIT Delhi with degree in in Mathematics and Computer. Prior to founding Proteans, he was part of several product development teams in Telesoft, i2 technologies and Oracle.
Sudhakar Gorti

Sudhakar Gorti – Chief Product Officer

Sudhakar, co-founder of LeadSquared, heads the product design and development. He is on a mission to build LeadSquared as the sales execution platform of choice for enterprises. Sudhakar was one of the founders of Proteans and he served there as the CEO. He was instrumental in making Proteans a hugely successful and admired company that won several international awards for its credentials in product engineering services space. Working with dozens of world-class software vendors in the past has inspired him to take up the challenge of building the game changing software for marketers – LeadSquared. Sudhakar has a degree in Electrical Engineering from the Indian Institute of Technology, Kanpur. Prior to founding Proteans, he served in various software development roles at IBM, Talisma Corporation (now part of Campus Management Corp) and Oracle Software.
Sukhbir Kalsi

Sukhbir Kalsi – Senior Vice President, Product Development

Sukhbir is a founding member of LeadSquared, and runs the product engineering team. He brings more than 20 years of web application development experience to LeadSquared, majority of which is in CRM and marketing systems. Before LeadSquared, Sukhbir has led the efforts in managing and architecting MS Dynamics CRM implementations for various medium and large enterprises, bringing in a high degree of user and customer satisfaction. His earlier experience includes software development and management for Proteans and NetSolutions. He holds a Bachelor’s degree in Engineering from Karnataka University, Dharward.
chantelle round

Chantelle Fraser – CEO LeadSquared Africa

Drawing on years of experience, not only in sales and marketing but her many successes in entrepreneurship, Chantelle has a wealth of knowledge and experience gained from working in a number of industries. Chantelle continually seeks opportunities to increase customer satisfaction and deepen client relationships by building a knowledge base of client’s businesses and objectives.

Chantelle has been instrumental in bringing the LeadSquared solutions to the South African market to meet the ever growing needs of the business communities.

Become a partner

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Give your clients the best-in-class Marketing Automation + CRM

Trusted and loved by 40000 users worldwide

LeadSquared is the perfect fit if you are looking for:

  1. Sales CRM
  2. Lead Management
  3. Marketing Automation
  4. Sales Automation
  5. Lead Generation
  6. Digitizing Sales
  7. Increasing Sales
  8. Increasing Sales Productivity

If you would prefer a personal chat, just let us know when you have some time to have an online chat with you.

Chantelle Fraser


Become a partner

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Recognized as a high-performing sales execution and marketing platform by

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