New leads are the life blood of any business, especially small ones. In order for you to grow your business and keep generating revenue, you need to drive business through your doors every single day in order to find the high value customers you are looking for.
Digital Media has given all companies the opportunity to increase the number of entry points that consumers can use to enter your Sales Funnel. Consumers now have the choice to enter your sales funnel at any stage and this means they are in control of their buyers’ journey. Buyers are more informed than ever before, and they engage with content to do their own homework before they reach out to companies directly.
It is no secret that email is still the single most effective marketing tool in your arsenal. Email can help you move your prospects through every stage of the buyer’s journey. The goals are simple; encourage them to engage with your emails, make a purchase, and build your brand.
To start marketing via email, you’ll need a list of people to send your email to. Email subscriber lists are grown in two ways, opt-in forms and landing pages.
You have probably heard people talking about the “buyers’ journey”. Basically, you need to understand that one cold email is not going to put you in a position to generate ongoing revenue. Content builds relationships. Relationships are built on trust and trust drives revenue. This is why Sales and Marketing Automation is such a valuable tool to have at your disposal.
Sales and Marketing Automation will enable you to take your carefully crafted content to your prospects and it will keep your brand top of mind and give you the power to keep persuading prospects to buy from you.
People hate being sold to and they can smell a marketing spin from a mile away. So always remember to keep your content real.
If you have a data list of prospects you have engaged with in the past, you can import your data list into LeadSquared and use personalised emails to reconnect with the people on your data lists.
Bruce Springsteen released a song called “Just a little of that human touch”. Before you even start sending out emails to generate leads, you need to remember that you are dealing with real, live people. You want their buy in so let them know you have chosen them specifically and that is why we talk about personalisation and dynamic content. If you use email wisely, it will give you great results.
Personalised emails improve click-through rates by at least 14%, and conversion rates by 10%.
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
– Andrew Davis
Send relevant custom emails to leads based on their demographics or buying behaviour.
Send relevant offers and products to people based on their interests.
Change the banner or images within your email. Personalise it according to the lead. Insert Pictures based on their interests.
Insert a custom catalogue of products in your emails. If the customer has already purchased a product, then exclude it and send other relevant products.
Send personalised discounts, referral codes or coupon codes to your leads. Personalise this information based on their buying history or purchase intent.
Reduce the number of emails your team have to write by using smart email templates.
Do custom mathematical calculations in your email content like calculating vat on purchases.
Easy attach customised documents to your emails. Add receipts, contracts, itineraries as downloadable files.
Create meeting or demo invites for your leads. Customise the content of layout of these emails using smart content.
Populate them with relevant content based on what the lead wants to know.
Are you ready to create your first email marketing funnel or fine-tune your existing one? LeadSquared makes it easy to get started!
Our lead generation tools help you do more with every lead you get and will nurture them every step of the way. This way, you can see at a glance which leads give you the best chance of a conversion. And for those that aren’t ready to buy, your email marketing funnel will continue growing the relationship until they make a decision.
“Originally, we were trying to get more tracking and personalisation to our email marketing. We used MailChimp before and it had its limits. I was blown way by what LeadSquared could offer to us”