Slide IMAGE 10 Lead Distribution that is easy LS Logo OverPice 3 and Automatic

Intelligent and Instant Lead Distribution Software

Distribute leads by countless lead and agent attributes – lead quality, location, languages, agent performance & more



Reach your prospects faster than your competition

Setup your distribution logic, no matter how straightforward or complex to reduce lead response times and increase your sales closures.

Reduce response time, and improve prospect experience

Distribute leads across regions, teams, and salespeople automatically

Distribute leads based on any lead or agent attributes

Distribute leads by lead location, the products they are interested in, the sources they are coming from, and much more. Assign leads to the agents who are the best fit, based on agent-criteria, performance, and more. Consider the potential deal size, preferred language of communication, and other parameters to set your distribution criteria.

Use capping logic to limit lead distribution

While it is important to maximize on follow-ups, never let it overshadow the quality of sales follow-ups. Set capping logic to ensure that your agents are not assigned more leads than they can handle without compromising on call quality.

Distribute leads based on lead’s application status

Distribute leads to your teams based on the status of their self-serve applications. If the application is complete and qualified, transfer directly to the application processing team. It saves your teams’ time by eliminating redundant follow-ups. You can also automatically assign follow-ups in real-time if a lead drops on a certain page of the application form.

Uberize lead assignment based on field agent locations

Lead distribution can be made uberized or hyper-localized by assigning the lead to the field rep who is closest to the lead in case a face-to-face meeting is needed. This brings down the response time and enhances the overall customer experience

Distribute leads in round robin manner based on agent shifts

Distribute leads in a round-robin fashion if the lead quality is constant. Round-robin lead distribution can be combined with all your other more complex lead routing rules, like lead and agent-quality based distribution. You can also limit lead distribution to agents on their off-days, or after their shift hours.

Auto-distribute a churned agent’s leads to reduce loss of revenue

It’s very common for a sales agent, especially a field agent to churn. In such cases, the hundreds or thousands of leads under him would become orphan leads, leading to a break in communication thread and a subsequent loss in the opportunity. LeadSquared helps you avoid this by allowing automated or bulk distribution of such leads to other agents based on different criteria.

Automations have reduced our turnaround time by 61%

Deepak Dutt AM of Expansions

Before the turnaround time for acting upon new leads was 36 hours. Now it is less than 14 hours. This is a decrease of 61%. Our team is also able to do better followups. They have all the data they need right there, and they also get constant reminders about their next task or meeting. As a result, followup breaches have reduced by 17%

Our Products


Sales Execution CRM

Sales Execution CRM

Boost your revenue with the power of Sales Execution & Automation.

Field Force Automation

Field Force Automation

Keep an eye on your sale team, even from miles away.

Marketing Automation

Marketing Automation

Make meaningful prospect conversations across all channels.

Lead Conversion Platform

Lead Conversion Platform

Combines the power of marketing Automation, Sales CRM
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Customer Portal CRM


Customer Portal CRM

Self-serve and referral portals for your prospects, customers & partners.

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