The COVID-19 outbreak has required hundreds of South African companies to begin supporting remote work.

For many companies, supporting remote work presents new and intimidating challenges that need to be resolved immediately.

Here is how you can solve one of them: lead remarketing

How can you remarket to your leads while working from home?

Google

It’s happened to all of us.

You visit a company’s website or watch their YouTube advert, and then their ads follow you around the internet for weeks.

Remarketing allows you to nurture people who have not submitted a form or given you their information, helping improve the conversion rates of your ads and getting more website visitors or viewers to turn into customers.

Here’s how it works.

First, you add a piece of Google remarketing code, also known as a tag, to your website. 

Using internet cookies, the people who visit your website or see your ads will be added to a list called an “audience”. You can then create ads for that specific audience designed to give more information or convert people who have been introduced to you through your website or ads.

For a step-by-step guide to creating a Google remarketing campaign, read this.

Facebook

This has definitely happened to you too.

After leaving a company’s website, you see their ads all over your Facebook feed for the next few days. 

Facebook remarketing works much like Google remarketing. By placing a tracking code on your website, you can create a custom audience within Facebook that allows you show people who visited your website a targeted ad, helping you help website visitors take the next steps to becoming a customer.

Here’s how it works

First, you add a piece of Google remarketing code, also known as a tag, to your website. 

Then you would create your Custom Audience on Facebook based on who you want to target. You can define the criteria for your custom audience in great detail, allowing you to target people who bounced on your website, people who visited your pricing page, your current customer list via email and much more.

You can then create ads and offers specifically for those people. For example, you can create an ad offering only the people who visited your pricing page a 15% discount on your product or service for the next week.

For a step-by-step description of how to implement your own Facebook remarketing ads, read here.

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Begin Your 15-Day Free Trial Now

With the right tool, it’s easy to capture leads from home.

We are offering customised free trials of LeadSquared to businesses that are serious about remote lead generation.

You can use LeadSquared to capture leads from any channel or system you use, thanks to integrations with other tools, automatically import them directly into your CRM and begin marketing to them immediately using LeadSquared’s incredibly impressive marketing automation system.  

Start your 15-day free trial today to see how easy working from home can be. We won’t even ask for your credit card details.

You’ve got a lot to gain. Find out just how much today.

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Read More About How To Use LeadSquared

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How To Generate Leads From Home

How To Manage Leads From Home

How To Nurture Leads From Home