5 Reasons Why Your Customer Service Team Needs Marketing Automation

Why is Customer Service so important?

  • 60% of consumers have stopped doing business with a brand because of poor customer service
  • B2B companies with higher engagement scores achieve 50% higher sales & revenue
  • Satisfied customers stay longer, refer friends & tell the world they love you

Predictable Communication

  • Billing reminders, post purchase surveys, responses on help forums
  • Automates confirmation emails after requests so customers know you working on it

Faster & Better Responses

  • CRM providers conversations inbox and contextual info
  • Allows you to guide conversation & provide best possible support

Improves Efficiency

  • Automatically turns emails into tickets and route them to the right person in your team
  • Scripted responses to most common queries speed up resolution
  • Conversation bots

Automation

  • Eliminates human error
  • Reduces time lag
  • Provides instant updates when the time is right

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