HubSpot Alternative – Why LeadSquared?

Complete lead capture & marketing automation – at a better price

If you are looking for an HubSpot alternative, you are not alone. Nectafy made a complete list of the top HubSpot alternatives in response to client request, and of course, LeadSquared is mentioned. Many digital marketing agencies and automation consultancies have switched to LeadSquared (from HubSpot) because it is a better fit for their requirements.


Stargazer Digital

A HubSpot beater

“LeadSquared is very easy to use. It has all the features you would need for a marketing automation system at a fraction of the cost. If you are coming from HubSpot you won’t find a system that as closely matches it. Great value for money.”

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Businesses switch from HubSpot for various reasons – we know, because we get multitudes of enquiries everyday, with different reasons.

However, the most common one is that the companies do not use all the features in their HubSpot package. In fact, @V1Ktor from inboundmethod has observed that “all businesses I’ve worked with that left HubSpot barely use 10% of all the features the platform offers. You pay for everything, yet end up using 2-3 top features.” And for this reason, they want to switch to a better option.

But switching can be rather tricky. Since HubSpot is a feature-heavy tool, it can be hard to identify exactly which features to look for in the new tool you are hunting for. Comparing the pricing plans for both software options can also get confusing.

To make it easier for you we have compiled a list of business problems you can solve with LeadSquared, including a side-by side comparison with HubSpot (both feature- and price-wise).

That way, you can know if LeadSquared can meet your business requirements, while saving you a ton of money.

LeadSquared for Lead Capture Automation


LeadSquared Advantage:

Capture leads from all online and offline sources – to nurture them to conversion. LeadSquared offers integration with several telephony, chat and lead capture connectors from multiple channels, that truly makes your funnel leak-proof. Landing pages, website forms, third party websites and social media are all the usual channels for lead generation. However, if you are using Exotel, Ameyo or Ozonetel you can integrate them seamlessly with LeadSquared (unlike HubSpot), which is why it is a better option. So, the enquiries you get are automatically captured as leads in your system.

Compare with HubSpot:

Do everything that HubSpot can – at a lower price.

LeadSquared HubSpot
Responsive landing pages and web forms
Yes Yes
Web chat integration
Yes Yes
Inbound call lead capture
Yes Limited – Not for all connectors
Google Ad words integration
Yes Yes
Facebook lead ad integration
Yes Yes
Twitter Card integration
Yes Yes
Event lead capture
Yes Yes
Zapier integration
Yes Yes
CMS integration
With WordPress Yes

Easy-to-build landing pages, website top-bars, social media lead capture and lead capture from third-party websites are possible in LeadSquared, just as it is in HubSpot.

Tight integration with Zapier gives you more apps to connect your system with. LeadSquared also has a strong WordPress integration that will help you publish more easily.

Now, the real question is, why choose HubSpot when you have a sound HubSpot alternative in LeadSquared?


CEO, Fateh Education

Quick and easy to scale

“Leadsquared has helped maximise my return from my online campaigns. As the campaigns grow and get complicated LeadSquared scales up easily and efficiently.”

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15 day risk-free trial. No credit card required

LeadSquared for Lead Engagement and Targeting

LeadSquared Advantage:

Get lead insights from website tracking.

LeadSquared marketing automation tracks a lead’s entire journey with your business. You will know which page they have visited, how much time they have spent and where they went next

This will give you valuable insights about their requirements and help close deals faster. In  HubSpot, this is available only as part of the higher plans.

Engage leads with SMS automation.

Reach your customers right on their mobile phones by sending them automated SMSes that are both targeted and personalised. In LeadSquared, messaging can be targeted based on a lead’s behavior and triggered according to their activity.

You can also use pre-designed templates to send SMSes with minimum content edits. In HubSpot, while you may have the ability to message your leads, setting up a workflow is plan-dependent.

Compare with HubSpot:

Do more than HubSpot can: Drive more conversions, with better lead insights.

LeadSquared HubSpot
Website tracking
Yes Only for higher plans
Lead list and segmentation
Yes Yes
SMS automation
Yes No
Unified view of all interactions
Yes Yes
Lead prioritisation
Yes Yes
Lead scoring
Yes Yes
Engagement scoring
Yes No
Track lead source
Yes Yes
Lead distribution
Yes – in higher plans No

All hubspot alternatives provide ways to target and engage your leads. But, to have maximum impact, it has to be combined with lead management. The problem is, you may not always find these features in other tools, to complement your marketing efforts.

However in LeadSquared, the salient features like lead management and getting lead insights are available for all plans – thus enabling the marketer to get more out of his marketing campaigns. LeadSquared has been designed for marketers to drive sales impact, by incorporating certain CRM features (like lead management), that is usually not found in main-stream automation tools. You don’t have to invest more – money or time in setting it up for your business. We have you covered!


Digital Marketing Professional

Great Lead Management with Sensible Pricing

“I was blown away by what LeadSquared could offer to us. On top of personalising email marketing with any criteria, I can manage my landing pages and get really good information to our sales about our leads.”

Create your free LeadSquared account

15 day risk-free trial. No credit card required

LeadSquared for Marketing Automation


LeadSquared Advantage:

Get workflow automation (drip campaigns) with any plan.

If your goal is to automate lead nurturing and engagement based on lead behavior, with HubSpot, your pricing gets bumped up to a much higher cost. In LeadSquared, you can set up workflows to automate user engagement based on lead behavior, right from the Basic Plan.

Design custom integrations with APIs.

Sometimes you will want to design custom integrations based on your unique business requirements. This cannot happen without access to Developer APIs. That is why LeadSquared gives you access to Developer APIs, right from Basic plan. 

Compare with HubSpot:

Get better value for money with LeadSquared. HubSpot, despite being feature-rich, does not provide most of its priced features at the basic plan.

LeadSquared HubSpot
Work flows
Yes Only for higher plans
Facebook re-targeting
Yes Not clear
APIs & Webhooks
Yes Only for higher plans
A/B testing
No Only for higher plans
Salesforce integration
Yes Yes
Triggering sales automation
Yes No
Email analytics
Yes Yes
Workflow reports
Yes Only for higher plans
Social mention monitoring
No Yes

That means, to be able to do more with HubSpot, you will have to pay more. Even key features, like A/B testing, workflow designing and APIs, are not available for all users. So if you are looking for a solid platform that allows you to engage, manage and nurture your leads at a reasonable price, LeadSquared is a sound alternative.


CEO, Winbold Systems

Forget HubSpot, SalesLoft, ToutApp and MarektO

“LeadSquared is what you need! We were up and running in literally a couple of hours and my teams (both sales and marketing) instantly fell in love with it.”

Create your free LeadSquared account

15 day risk-free trial. No credit card required

LeadSquared for Simpler Execution


LeadSquared Advantage:

Easy on-boarding.

Easy-to-use and quick-to-set up User Interfaces are crucial to getting started with your software immediately. We help you customise LeadSquared for your business and walk you through how you can use it for maximum benefit.

We even provide custom solutions for your unique requirements. LeadSquared is plug-and-play software, with a small learning curve and a huge ROI.

Friendly Support.

Get your queries sorted in a jiffy – with LeadSquared Support. You can reach us through email, phone or even have one-on-one Skype calls. Have a last minute question about an email campaign that has to be sent in an hour? Pick up the phone and give us a call – we are right here to help!

LeadSquared HubSpot
Yes Only for higher plans
Email Support
Yes Not clear
Chat Support
Yes Only for higher plans
Phone Support
Yes No
Yes Yes
Learning curve
No (very minimal) Yes
Free customer exclusive webinars
Yes No
Yes, for higher plans Not Clear
Dedicated Account Manager
Yes No

LeadSquared will be adopted by your marketing team instantly. They will be able to start using it from Day 1 and can get the necessary assistance to start executing their marketing campaigns.

You can run Facebook re-targeting campaigns, capture leads from social media and also integrate with WordPress to better manage your marketing efforts. Reporting and analytics features are also available right from the basic plan – so that you can start monitoring and improving your campaigns immediately.

Unlike some HubSpot alternatives, LeadSquared includes a personal touch to get you executing your marketing campaigns.


Marketing Strategist

Great value – solid functionality, easy to use

“LeadSquared is a great all-in-one marketing platform. It’s very easy to use and the learning curve is very short. LS has a very helpful and responsive support team. I’m able to rapidly create and launch campaigns and manage platform for multiple clients.”

Create your free LeadSquared account

15 day risk-free trial. No credit card required

LeadSquared Vs. HubSpot – Pricing Comparison

LeadSquared offers most of HubSpot’s key features at more than half the cost!

In addition to the overall cost advantage, LeadSquared is designed to be a wholesome marketing tool right from Module 1. You can also capture, manage and nurture 50x the number of leads than you can with HubSpot’s basic plan (100 in HubSpot vs 10000 in LeadSquared).

Here is a detailed pricing structure comparison between the two tools.

HubSpot LeadSquared Comments
$200 (100 contacts) R899 per user per month for 10 000 contacts In HubSpot, you do not get work-flow based drip campaigns. LeadSquared offers a basic version of this feature. You can also engage your leads through SMS on mobile.
$800 (1000 contacts) R1199 per user per month for 500 000 contacts Very basic reporting features available in HubSpot.
$2400 (10,000 contacts) R1399 per user per month for 1000 000 contacts All reporting features is still charged extra in HubSpot.
Onboarding fees
$600 – $5000 $600 – $5000 HubSpot may require intensive learning. LeadSquared is comparatively easy to learn


Marketing Manager at Viktre

Easily the best automation tool

“As someone who has used HubSpot, Marketo & Act-On, I can tell you that LeadSquared has all the features at a fraction of the cost. Their drip marketing feature has increased our sales velocity by 50%”

Create your free LeadSquared account

15 day risk-free trial. No credit card required



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Office:  010 595 3571

Office:  010 595 3571

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