WhatsApp Solution ready to use in LeadSquared 


Officially affiliated to 

whatsapp logo

Our partner Gupshup facilitates easy coordination between you and WhatsApp and saves you a lot of trouble. While most of the communication is automated, Gupshup and LeadSquared efficiently take care of processes that WhatsApp has deliberately left to human expertise.

We chose Gupshup because they are the highest category partner for WhatsApp having onboarded over 223 enterprises for WhatsApp Business with one of the largest volumes for notifications and customer engagement and also enables early access to new product features ahead of other partners.

Gupshup has an industry leading global messaging platform with proven scale of over 4.5 billion messages per month and 270 billion + messages overall which has helped Gupshup enable WhatsApp for Business for various enterprises across multiple verticals including banking, e-commerce, retail, insurance, real estate and travel.

We are now able to enable our LeadSquared Subscribers to easily integrate 1-way and 2-way messaging on WhatsApp with fall back to SMS connectivity in over 225 countries with multi-channel auto routing options.

WhatsApp is the most popular messaging App globally. More than 1.5 billion people in over 180 countries use WhatsApp to connect with friends, family and businesses alike. WhatsApp is emerging as the new platform for businesses to better engage customers. Communication preferences of consumers are evolving rapidly as they migrate to mobile and digital messaging apps across a varied set of devices and platforms.

According to a Nielsen Messaging Survey, 64% of people would choose WhatsApp over picking up a phone or sending an email.

Businesses are building WhatsApp messaging services to support specific use cases to make it more personalized by keeping it more targeted, customized, convenient, efficient and engaging. Consumers expect businesses to communicate with them through messaging experiences that are:


Consumers prefer to use simple, natural WhatsApp-based interactions with businesses and businesses are expected to respond instantly and with high quality.


Consumers today prefer to consume information through WhatsApp that now enable businesses to send and receive more engaging content to customers that include rich media like images, audio and video.


Businesses are expected to reach customers where they are. They may use a variety of messaging channels across voice, voice, email or messaging apps like WhatsApp.

Gupshup and LeadSquared enable Businesses to achieve the following key operational performance indicators


Reduced Time to Market

We help enterprises quickly deploy WhatsApp Business implementation within a few weeks, using its full-featured out of the box deployment solution.

Security and Policy Compliance

Our platforms and policies are designed to strictly comply with country-specific telecom regulations and region-specific laws such as GDPR, POPI and are ISO 27001:2013 certified with security built in at every layer: physical, network and application.

Out-of-the-box WhatsApp Business Implementation Capabilities

We have out of the box implementation capabilities from set-up to deployment – so enterprises can focus on optimizing business workflows for better consumer retention and engagement.

Higher levels of Reliability and Scalability

Our platform has consistently handled production peak traffic of 10000 TPS with mission critical levels of reliability and performance SLAs and is horizontally scalable at very short notice.

Case Study

NoBroker com New Logo

NoBroker realized that 80% of the owners prefer WhatsApp over Email to share their property photos which has given a big boost in interactive engagement on the NoBroker platform. Our two-way messaging capabilities has helped NoBroker reduce their call centre workforce by 27 people, and has also helped decrease their lead time of property activation from 21 hours to less than 1 hour.


  • No Broker use WhatsApp for:
  • Opt-in and Opt-out management
  • Omni-channel notifications
  • Rich Conversational messaging
Kotak Mahindra Bank

Case Study: Kotak Mahindra Bank

Kotak Mahindra Bank was one of the first banks to launch WhatsApp business in India. They begain sending “811” digital account welcome kits on the verified WhatsApp number.


  • Kotak were able to launch the following service offerings:
  • Opt-in and Opt-out management
  • Interactive two-way messaging
  • Custom menu for banking services
  • Keyword based Auto-Responses
  • Omni-channel notifications
  • Rich Conversational messaging
If you would like to schedule an exploratory discussion about your requirements, please complete the form and we will be in touch with you.

We realise that everybody would love to use this solution but before you submit the form please note that you are looking at investing anything from R35 000 in setup costs, monthly support costs of R5000 + and variable messaging costs depending on volumes.

[contact-form-7 id=”32255″ title=”LSQ WhatsApp Schedule a Call”]

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