What is the big deal about landing pages
That is a fatal mistake. It costs money and a lot of effort to win web traffic so why would you send traffic to a page that is not focused and optimised to generate conversions. When you send traffic to your home page, you are basically sending your traffic to a page that gives them a ton of different options and in most cases, simply results in your web traffic being distracted with everything else on your website and zippo conversions for you.When you create a campaign, your objective is for a lead or a customer to take a focused action so using Landing pages enables you to convert your traffic into qualified leads and or happy customers.
If your web traffic is coming from paid Facebook Lead Ads, Social Media Posts, Blogs, Email etc, when people ‘land’ on your landing page, they should be given relevant and educational information to convince them to take you up on your offer and move into your lead funnel.
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