CRM for Insurance Brokers

Selling more insurance policies depends on how well you manage your entire sales process. You need to be a step ahead of the competition, so its important you have the correct processes to manage your sales and leads.

Insurance CRM acts as a catalyst here and enables you to create an efficient sales cycle by streamlining your sales processes.

What is Insurance CRM Software?

The most successful sales teams thrive on organization and streamlined relationships with their customers. An insurance CRM software keeps an agent in the loop of things, from keeping track of leads that have made policy inquiries to measuring the performance of your lead campaigns.

Overall, insurance CRM software brings every piece of client’s information together on one platform. It ensures that nothing is missed, and you don’t lose an important customer.

One major goal of an insurance CRM software is to build better relationships with your bottom line, especially because this has a direct impact on your sales.

Benefits of Insurance CRM Software

Here are some of the most important benefits that Insurance CRM Software offers your insurance sales team.

A wholistic view of leads and customers

CRM for Insurance Brokers

Traditionally, sales teams find it difficult to access customer data. This is because the information is siloed in different places including social media channels like Facebook, Twitter, LinkedIn etc.

Insurance CRM software brings all the pieces together. Regardless of where the leads were captured, they’ll always find their way to the platform, giving you a single view.

For leads, you can tell which one needs the most attention and should be followed up immediately. For paying customers, on the other hand, you can tell which one has reached the stage for a different engagement in your sales cycle.

Respond to Policy Inquiries Faster

CRM for Insurance Brokers

When prospects make inquiries about your policies, they expect fast responses. Insurance CRM software expedites the follow-up process for you via automation. This way, you can attend to their needs in real-time, leaving them no chance to check out the competition. 

This can have a positive effect on the underwriting process since you’re able to provide answers to customers regarding insurance applications. Manual processes do not afford you this luxury since you must be readily available to give feedback. Whereas, with insurance CRM software, you can simply present your responses to inquiries such that prospects get messages from you even when you’re out of office.

Assign leads based on criteria

Your insurance sales team most likely sells different policies. It is then only right that you have a team containing professional with diverse strengths.

CRM for Insurance Brokers

Cross-sell to existing customers


CRM for Insurance Brokers

The ability to store customer information in one single platform. Since you have all the information for your customers, you can easily introduce your other products to them. By accessing their information on your insurance CRM software, you can segment them based on certain criteria. A customer who just bought home insurance might be interested in getting coverage for their vehicle.

However, note that this doesn’t apply to all your customers. That a person bought home insurance doesn’t mean they would be interested in life insurance. That’s because they probably don’t have a family and do not think that it is an urgent need. You can only mark this kind of customer for future engagement.

Integrate with other platforms

One great thing about insurance CRM software is its ability to integrate with some of the tools you already use in your company, streamlining the process even further. You can connect to your key marketing, sales, and business tools. This includes platforms like Google Ads, Facebook, IVR tools, Zoom and more….

This eases the way you collect information and provide it to other teams in the company. You can strengthen collaboration and ultimately increase performance per department.

Choose the Best Insurance CRM Software for Your Team

There are tons of insurance CRMs out there, but your team should adopt one that caters to the needs of the insurance sector.